How Nike’s $25,000 “The Beard” logo got its haircut
Nike’s “The Bearded” logo was unveiled during Nike’s latest advertising campaign, and the brand was quick to capitalize on the moment with a $25K campaign.
The campaign features a series of photos of a bearded man holding an iPhone.
The logo, which is adorned with a shaved head, features Nike’s new “The Furs” branding, which Nike calls the “furs” that it uses for all its products.
The Bearded logo, however, was the first time Nike has unveiled the logo in public, and it seems that the brand’s marketing department took some liberties.
“The logo has been the center of attention for years, and for good reason,” said Mark Johnson, head of creative for Nike’s media and digital efforts.
“It is a classic Nike look that is perfect for any outdoor lifestyle or fashion look.
We know the brand will have a strong following on the trails, and we can’t wait to see how it is received.”
A lot of people, especially men, love a beard.
This is one of those looks that can be styled just right, but it is a beard-only look, so if you are not sure what that looks like, check out our guide to men’s grooming tips.
The brand also introduced a new logo for its “The Beach” line, which includes a bearded version of the iconic Nike Flyknit.
“In a way, we have become a beard icon,” Johnson said.
“We have done a lot of research and we know our customers really love that look.”
In a recent ad, the Bearded man is holding an Apple Watch, wearing sunglasses and sporting a Nike hat.
The man is clearly wearing a beard and has a slightly goofy expression.
Nike has been steadily improving its beard marketing and the campaign is another great example of the brand trying to build on the success of the Flyknit with a new look.
The “Beard” logo is a great example, but we’d love to see more examples like this.
What do you think about the “Bearded” campaign?
Let us know in the comments below.