Why are nail polish trends changing?
With the trend for nail polish trending so quickly and with so many options, how does the nail industry make sense of the changes?
“There is definitely an evolution and there are more options for people to try out, but there is also a lot of confusion in the market,” says Paul Gannon, founder of the nail salon brand Soho Nail Spa.
“The nail salon market is about making money and getting your customers happy. “
Nail salons are in a very competitive environment and that means the more you try different things, the more money you have to spend.
“The nail salon market is about making money and getting your customers happy.
We have to look at our customers and ask them if they are looking for a good price or something else.
“In the past, the nail salons market was dominated by the prestige and prestige-oriented brands like MAC and NARS.
But now, with a number of new brands, such as Jelena, Bumble and many others, nail salon trends are also taking off.
Gannon says it is about offering something different for the nail lover.”
For nail salies, it’s a little bit more expensive than what you might see at a MAC and some of the prestige brands.
It’s the same thing with NARS, it is a little more expensive and it has a lot more prestige brands.
“It is a trend that will continue to grow and grow as more nail salon brands take over.
Soho Nails is the latest nail salon to enter the nail trend space with the launch of its latest nail polish.
The brand launched its new range in late March, and has already sold over a million bottles of nail polish, including nail polish by Diamine, Jelenas signature shade.
I think that there will be a lot that will come from this nail trend. “
[Nail polish] has become a very popular trend for people because it’s something that is really unique and different to the rest of the beauty industry,” he said.
“I think that there will be a lot that will come from this nail trend.
More nail salas will be offering nail polish from more manufacturers, and it will become more of a luxury brand in the long term.”
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